Setting the standard for law firm growth.
Senior marketing strategy and execution, built exclusively for law firms — at a fraction of a full-time executive cost.
A Law Firm Is a Unique Business
A law firm is not a software company. It is not a restaurant. It is not a retail brand. It is a highly regulated professional services business built on trust, relationships, and reputation — operating under ethics rules that govern everything from how it advertises to how it describes its results.
Most marketing agencies treat it like any other client. That's the problem.
Effective law firm marketing requires a deep understanding of how clients find and choose attorneys, how referral networks actually work, what bar association advertising rules permit and prohibit, and how to build a brand that commands respect in a market full of firms saying the same things.
About Precedent AdvisoryStrategy.
Growth.
Three ways to work together.
Senior marketing strategy and a clear growth roadmap — delivered monthly. Your team executes. We provide the direction.
- Monthly strategy sessions (4x)
- 90-day marketing roadmap
- Competitive market analysis
- Content and SEO guidance
- Email support between sessions
Strategy plus hands-on oversight of your firm's marketing function. We manage vendors, review content, and attend leadership meetings as your marketing lead.
- Everything in Advisory, plus:
- Vendor and agency management
- Content review and approval
- Campaign oversight and reporting
- Monthly performance dashboard
- Priority email and phone access
Acting Chief Marketing Officer for your firm. Full ownership of brand strategy, marketing budget, team management, and growth execution.
- Everything in Embedded, plus:
- Full marketing budget ownership
- Team hiring and management
- Brand development and positioning
- Quarterly business reviews
- Direct managing partner access
The best client relationships
start with a conversation.
The best client relationships share a few things in common. The firm has good attorneys doing good work and wants the market to know it. The managing partner understands that marketing is an investment, not an expense. If that sounds like your firm, we'd like to meet you.