Services

Fractional CMO services built for law firms.

Three tiers of engagement designed to match where your firm is and where you want to go — from strategic guidance to full marketing ownership.

Pricing & Tiers
Three options
Tier One
Advisory
$2,000 /month

Senior marketing strategy and a clear growth roadmap — delivered monthly. Four focused sessions per month covering brand positioning, content strategy, referral network development, and competitive analysis. Your team executes. We provide the direction.

What's included
  • Monthly strategy sessions (4×)
  • 90-day marketing roadmap
  • Competitive market analysis
  • Content and SEO guidance
  • Email support between sessions
Get Started
Tier Three
Full Fractional CMO
$8,000 /month

Acting Chief Marketing Officer for your firm. Full ownership of brand strategy, marketing budget, team management, and growth execution — at a fraction of a full-time executive cost. Built for firms serious about market leadership.

What's included
  • Everything in Embedded, plus:
  • Full marketing budget ownership
  • Team hiring and management
  • Brand development and positioning
  • Quarterly business reviews
  • Direct managing partner access
Get Started
How It Works
The process
01
Free Audit
We start with a no-obligation review of your firm's current marketing — website, positioning, referral system, and competitive landscape. You get direct, honest feedback regardless of whether we work together.
02
Strategy Alignment
If there's a fit, we build your 90-day marketing roadmap — specific priorities, measurable goals, and a clear rationale for every recommendation. No generic playbooks.
03
Execution
Depending on your tier, we direct your team, manage your vendors, or take full ownership of execution. Regular check-ins keep us aligned and allow for rapid adjustment.
04
Measurement
Every engagement includes clear metrics — lead volume, referral rate, cost per retained client, and more. You always know what's working and what's next.
Feature Comparison
Side by side
Feature Advisory Embedded Full Fractional CMO
Monthly strategy sessions4×4×4×
90-day marketing roadmap✓✓✓
Email support✓✓✓
Vendor management—✓✓
Content review & approval—✓✓
Campaign oversight—✓✓
Monthly performance dashboard—✓✓
Priority phone access—✓✓
Full budget ownership——✓
Team hiring & management——✓
Quarterly business reviews——✓
Common Questions
FAQ
Do you work with firms in any practice area?
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Yes. Precedent Advisory works with law firms across practice areas — personal injury, family law, criminal defense, estate planning, business law, and more. The marketing principles are universal even if the tactics vary by practice area.
Is there a minimum commitment?
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All engagements are month-to-month after an initial 90-day onboarding period. Marketing strategy takes time to show results, and we find that 90 days is the minimum to get meaningful data. After that, you can adjust or cancel at any time.
Do you handle Rule 7.1 compliance review?
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Yes — compliance review is built into every engagement. All marketing materials we develop or review are evaluated against Rule 7.1 and your state's specific advertising rules before publication. This is a core part of what separates Precedent Advisory from general marketing agencies.
What's included in the free audit?
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The free audit covers your firm's website (positioning, conversion, SEO basics), your current marketing spend and channels, your referral network structure, and your competitive landscape. You receive a written summary with our top three recommendations — no obligation to engage further.
Do you work with firms that already have a marketing person?
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Absolutely. In many cases the best setup is a Precedent Advisory engagement for strategy and oversight paired with an in-house coordinator for execution. We define the roadmap, set priorities, review work, and ensure the strategy stays coherent — your team handles the day-to-day.
Ready to start?
The first conversation is free.
Schedule a Free Audit →